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©Rue Mercière - Mulhouse Alsace|Catherine Kohler
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The Tourist Office

Our missions

Orient

tourists in consumption

Generate

economic benefits for the territory

Support

the competence of socio-professionals

Sit

the notoriety and image of the territory

Observe

the tourist activity of the territory

Provoke

commercial opportunities for the actors of the territory

Key figures of the Tourist Office

in 2021
  • 42,459 visitors informed directly (reception, telephone, email, mail)
  • 288 days of opening
  • 14 promotional operations
  • 300 group requests informed
  • 7 Business Tourism files processed
  • 154,587 visitors to our websites
  • 3,585 subscribers to our Instagram account
  • 16,296 fans of our Facebook page
  • 500,000 € of estimated advertising countervalue
  • 38 journalists and influencers welcomed

Key figures for tourism

in the agglomeration in 2021
  • 570,000 marketable overnight stays in the metropolitan area (+54% vs. 2020) (source: m2a 2020 remote reporting platform)
  • 43% occupancy rate in hotels (i.e., a 25% increase) (Source: MKG Observatoire Grand Est)
  • 405,255 admissions to museums (i.e., +41.6% vs. 2020) (source: MMSA 2021)

 

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